The company experienced significant growth and expansion in the 1990s. Customers are typically greeted with an ambiance of rock and roll. Founded in London in 1971, the company developed its brand through the themed restaurant experience. is a food service, hospitality, and gaming business originally focused on operating casual dining restaurants. satisfies business operations needs through suitable approaches to the 10 decision areas of operations management, with high productivity targets in the restaurant, hotel, and casino industries. A Hard Rock Cafe signage in Sandton, Johannesburg, South Africa.